LEAD Initiative Member Portal

How to start a business

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Evaluating and Selecting the Right Product Idea

In this lesson, you’ll assess your product ideas through three strategic lenses: market need, market opportunity, and financial feasibility. This process will help you confidently choose the best idea to move forward with.

🔑 Key Takeaway

To maximize your chances of success, evaluate your product or service ideas based on real customer needs, market potential, and financial viability.

Your Action

Use the three evaluation lenses to assess your ideas and select the one you’ll focus on throughout this program.