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Identifying Your Competitor Set

In this lesson, we’ll take the first step in competitor research by clearly identifying the businesses you’re competing with—both directly and indirectly.

🔑 Key Takeaway

Your competitor set goes beyond local businesses offering similar products or services. It also includes substitutes and industry leaders shaping your customers’ expectations.

✅ Your Action

Compile a list of 10–20 relevant competitors to research now and continue monitoring as your business grows. This will help you stay informed, inspired, and ahead of the curve.