LEAD Initiative Member Portal

How to start a business

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🔍 Researching Your Competitors

In this lesson, you’ll learn how to effectively research your identified competitors using a Competitor Research Matrix to capture and organize key insights.

🔑 Key Takeaway

Focused, time-efficient research on your most relevant competitors can reveal powerful insights that will inform and strengthen your business strategy.

Your Action

Customize the Competitor Research Matrix to suit your business, and choose at least one competitor from your list to research in depth.

🛠️ Key Resources

  • Competitor Research Matrix Template
  • Google Alerts
  • Facebook Ads Library
  • KeywordTool.io
  • SimilarWeb