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🔍 Researching Your Competitors
In this lesson, you’ll learn how to effectively research your identified competitors using a Competitor Research Matrix to capture and organize key insights.
🔑 Key Takeaway
Focused, time-efficient research on your most relevant competitors can reveal powerful insights that will inform and strengthen your business strategy.
✅ Your Action
Customize the Competitor Research Matrix to suit your business, and choose at least one competitor from your list to research in depth.
🛠️ Key Resources
- Competitor Research Matrix Template
- Google Alerts
- Facebook Ads Library
- KeywordTool.io
- SimilarWeb