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Defining Your Product’s Features & Benefits
In this lesson, you’ll shape the foundation of your product by identifying what it looks and feels like, how it’s used, and most importantly, how it delivers value. We’ll focus on two key aspects:
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Product Features – what your product does
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Product Benefits – how it helps your customer
🔑 Key Takeaway
A well-defined product prioritizes the essential features that directly solve your customer’s biggest problem. These are your “must-haves” and form the core of your Minimum Viable Product (MVP).
✅ Your Action
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