In this lesson we evaluate your product ideas, and ultimately select the right product to start with by considering three lenses – market need, market opportunity and financial feasibility.
Your Key Takeaway
You should assess your product or service ideas by the market need, market opportunity and financial feasibility, to select the idea with the most potential to succeed.
Your Action
Apply the three product selection lenses to your product or service ideas, to select the ONE you’ll be starting with, and taking through this programme.