LEAD Initiative Member Portal

How to start a business
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🧪 Defining Your Product & Testing Market Demand

In this module, you’ll focus on clearly defining your product or service, identifying the key features and benefits your customers are willing to pay for, and determining the right pricing strategy. You’ll also learn how to design your Minimum Viable Experiment (MVE)—the simplest way to test if there’s real demand for your offer in the market.

🔑 Key Resources

  • Product Workbook (Make sure to download and complete it as you go)