.

💰 Pricing Your Product or Service

In this lesson, we explore pricing—a critical component of your product or service strategy. Pricing not only determines your revenue and profit margins but also plays a vital role in shaping how your brand is perceived in the market.

We’ll cover two key pricing approaches:

1. Bottom-Up (Cost-Plus) Pricing

2. Top-Down (Value-Based) Pricing

🔑 Key Takeaway

Your pricing strategy directly affects your business’s profitability and market positioning. You can either compete on low cost or differentiate based on value—but not both simultaneously.

✅ Your Action

Apply both pricing strategies—Bottom-Up (Cost-Plus) and Top-Down (Value-Based)—to determine and set the optimal price for your product or service.