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Clarifying the Problem You Solve

In this lesson, you’ll gain clarity on the core problems your business, product, or service solves for your audience. Using the “Painkiller, Vitamin, and Candy” framework alongside the “5 Whys” problem discovery method, you’ll dig deeper into what your customers truly need.

🔑 Key Takeaway

The most effective products, services, and marketing directly address real challenges—helping people overcome the pain points they’re struggling with.

✅ Your Action

Connect with at least one person from your target audience and guide them through the 5 Whys exercise. Then, share the root cause problem you uncover (the final “why”) with the community group!