LEAD Initiative Member Portal

How to start a business
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🎯 Crafting & Communicating Your Vision

In this lesson, we’ll explore how to shape your vision into a compelling story or visual sketch—and how to communicate it with clarity and impact.

🔑 Key Takeaway

A powerful vision should exist on three levels:

  • Your vision for the world
  • Your vision for your business
  • Your vision for the life you want to live

✅ Your Action

Complete the visioning exercise in your workbook. Whether through words or sketches, capture your vision in as much detail as possible.
Then, place it somewhere you’ll see often—as a daily reminder of the why behind your entrepreneurial journey.

📚 Key Resource

🎥 Video: Guy Kawasaki – Don’t Write a Mission Statement, Write a Mantra