.
👤 Defining Your Ideal Customer
In this lesson, we kick off the customer development journey by creating a hypothetical profile of your ideal customer—also known as a customer persona. This is a crucial first step in understanding who you’re building for.
🔑 Key Takeaway
Investing time in customer development helps ensure you’re creating a product or service people truly need—and are willing to pay for.
âś… Your Action
Complete the Customer Persona template in your workbook, outlining a detailed profile of who you believe your best customer could be.
🛠️ Key Resources
- Facebook Groups (for finding potential customer communities)
- SurveyMonkey
- Typeform
- Customer Survey Questionnaire