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Lesson Focus

In this lesson, you’ll define your Minimum Viable Experiment (MVE)—a low-cost, low-effort way to test your product or service with your target audience. This experiment should be simple to launch but designed to provide meaningful insights and feedback.

🎯 Key Takeaway

Your MVE is a critical step in validating your idea. It allows you to gather real-world feedback from your ideal customers before investing heavily in development, helping you shape a product or service that truly meets their needs.

✅ Your Action

Choose the format and structure of your Minimum Viable Experiment, and prepare to take it to market to start collecting valuable customer feedback.